Tag Results

The Advertising Standards Authority has rejected a complaint from a Yorkshire law firm about QualitySolicitors’ launch television advert. Hull-based Williamsons Solicitors challenged whether the advert misleadingly implied that customer feedback was the only criterion for assessing whether law firms were suitable to join the network.

So, is QualitySolicitors’ deal with WHSmith the “game changer” that chief executive Craig Holt claims it is? You have to say, very possibly. It is everything the evangelists of change bang on about – bringing legal services to the consumer, rather than the other way around.

Three in five consumers would consider buying legal services from a range of consumer brands, a major piece of market research from YouGov has revealed. The work also found low recognition of any current legal brands, while a third of consumers said they would be attracted by online legal services.

A bid to create the first solicitors franchise was launched this week. Face2Face Solicitors is initially aimed at small private client law firms and will provide franchisee solicitors with centralised back-office systems – including accounts, IT and regulatory compliance – and central marketing and business development, to enable them to focus on the legal work.

National law firm group QualitySolicitors (QS) is opening 54 new branches across England and Wales on Thursday, including what it says is the first ever legal store in a shopping centre. Claiming the store will be “the start of a revolution in legal services”, QualitySolicitors Freeman Harris in Lewisham shopping centre, south London, will offer free initial consultations, late-night opening on Thursdays as well as weekend opening, and fixed-priced services, including “instant wills” drafted while clients finish their shopping.