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Online giant LegalZoom – said to be the best-known legal brand in America – has soft-launched its UK service with the aim of giving consumers and small businesses “a smarter way to engage with a lawyer”, Legal Futures can reveal.

The next stage of QualitySolicitors’ latest advertising campaign to persuade the public to love lawyers went live yesterday with a series of television adverts. Meanwhile, Slater & Gordon launched the latest part of its TV campaign with an advert focused on employment law.

QualitySolicitors has today launched a new advertising campaign that aims to tackle common preconceptions about lawyers, using the tag line ‘Changing the way you see lawyers’.

So here we are, 18 months since the onset of alternative business structures, but has private equity money been flooding into the sector? It was never going to be a tidal wave, as the very nature of private equity is that only measured investment decisions are taken, and it’s linked but separate from the venture capital world where of 10 technology start-up investments, nine are expected to fail in the hope that one becomes a Facebook or a Google. With private equity it’s generally later-stage companies that are invested in, that have a proven track record and room for growth. Every investment is fully expected to succeed.

QualitySolicitors this week launches its public attack on ‘faceless’ legal advice provided by new entrants to the legal market and national law firms, with a series of posters across 1,000 billboard and poster sites.