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MPs have called on the government to put pressure on the Solicitors Regulation Authority to stop personal injury lawyers “playing the system” by commissioning unnecessary medical reports on psychological injuries.

InjuryLawyers4u, the leading law firm marketing consortium, is paying Google £8m a year, it has emerged. Andrew Twambley, director of InjuryLawyers4U and managing partner of Amelans, said the consortium was spending £3m four years ago.

There is no evidence to justify the government’s plan to ban personal injury solicitors from offering up-front inducements to potential claimants, the Law Society has argued.

The government announced over the weekend that it is to ban lawyers from “encouraging people to make claims” by offering them upfront incentives like cash or iPads. It forms part of a new wave of reform in personal injury targeted at insurance fraud.

A well-known personal injury firm has been ordered to stop running a TV advert which directed clients to its NHSLaw.co.uk website, on the grounds that the public might confuse it with the National Health Service.