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The leading mobile app provider in the legal industry, Perfect Portal has launched a new feature for consumers to make payments via a firm’s mobile app. The unforeseen circumstances of the past year have comprehensively impacted the way industries model their business. It isn’t a matter of rolling with the punches, but in fact working smarter: those that succeed during adverse conditions acclimatise to best fit the needs of their clients.

We live in a digital world where technology and mobile apps have fundamentally transformed nearly every aspect of our lives. Your customers have changed as well as their expectations; they are eager for information, expect clarity, transparent pricing and want to be updated on their case progress.

The transparency agenda is much more than the figures you put on your website; it all comes back to communication, the root of so many lawyers’ problems if you look at the types of complaint that go to the Legal Ombudsman.

Here’s the opportunity – embrace the transparency agenda, show that you are worth the money. Show that you understand your clients. They want to know what their experience is going to be.

Do you use any of the following brands: Amazon, easyJet, Uber, AirBnB? If so, you’ll be aware how we interact with brands has significantly changed. The days of visiting a store to buy something necessary are slowly disappearing. Why? Because there are more convenient methods to find what we need. I can’t remember the last time I called to organise a taxi.