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Having previously been perceived as the poor relation to fintech, lawtech in 2025 is enjoying the huge attention it is now attracting, with recent headlines describing this moment as its ‘Golden Age’.

While some of your existing marketing tactics will continue to work, the online space you are targeting is bound to some serious change, so it’s up to you to follow these trends.

There’s a lot of talk about artificial intelligence in the claims management industry. Will it revolutionise the sector, or is it simply a tool to make processes a little easier?