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For many of us, the last year has gone in the blink of an eye. As lockdowns have come and gone, there has been a sense of limbo both personally and professionally.

During times of business stress, marketing budgets are usually among the first cut because they are often viewed as non-essential. But spending on marketing is vital for steadying the ship when the storm passes.

We all know cash is King in business, but when it comes to the Internet, content is King. If you do not have an ongoing content marketing strategy or commitment, traffic to your site is going to flatline, your site will become less authoritative to search engines and you will begin to slide into oblivion.

There are a variety of articles/webinars/podcasts out there at the moment stating that now (during the Covid crisis) is not the time to be slashing marketing budgets and, if anything, spend should be increasing. A number of them use historical quotes and references to previous recessions.

The good news for the legal community is that, whilst overall online traffic remains comparatively low, we are seeing certain areas of strong performance.