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First4Lawyers, the UK’s largest independent legal marketing collective, has appointed Brett Storey to its business development team to further support its panel firms.

In this article, I talk about my own personal experience of receiving great customer service and look at the lessons that law firms can learn from looking to another sector for tips.

First4Lawyers, the UK’s largest independent marketing collective, has today unveiled a multi-strand partnership with Huddersfield University to enhance understanding on a range of issues.

At First4Lawyers, we are very proud of the fact that the business celebrates its tenth anniversary this year, and it is tempting to spend much time reflecting on the last ten years, how the industry has changed or how in some cases it hasn’t. However, with a few weeks of 2018 now under our belts and insurers already irking the industry, such as with the news that policies cost drivers on average an extra £70, or 9% on 2016, I prefer to look ahead and see where the industry is heading.

The legal sector isn’t particularly well known for its marketing innovation, but the world around us continues to change at a rapid pace and artificial intelligence, voice search, programmatic marketing and mobile marketing are already being embraced by various industries. So, is the legal sector keeping pace or is it falling by the way-side? And are all law firms created equal or are certain sectors carving themselves out a niche as early-adopters within a snail-paced industry?