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Gone are the days when simply filling your written content with keywords would see returns. The bar for content has been raised and significantly so.

Law firms are failing to maximise the potential of social media, according to the First4Lawyers 10th Annual White Paper.

Authenticity is becoming an increasingly important part of marketing. Glossy adverts are no longer enough; these days consumers want to connect with brands on a more personal level.

Bridgerton. It’s what everyone seems to be talking about, or at least it was a few weeks ago when I first had the idea to write this blog.

Marketing in the digital age can sometimes feel like it has a language all of its own, and with new words and phrases cropping up all the time, it can be difficult to keep up.