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While some of your existing marketing tactics will continue to work, the online space you are targeting is bound to some serious change, so it’s up to you to follow these trends.

There’s a lot of talk about artificial intelligence in the claims management industry. Will it revolutionise the sector, or is it simply a tool to make processes a little easier?

AI offers a powerful opportunity to optimise legal work, reduce administrative burdens and improve efficiency. But concerns about taking lawyers’ jobs is a barrier to adoption.