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The extent and speed of AI’s integration depend on technological developments, regulatory frameworks and the willingness of lawyers to embrace AI-driven solutions.

Having previously been perceived as the poor relation to fintech, lawtech in 2025 is enjoying the huge attention it is now attracting, with recent headlines describing this moment as its ‘Golden Age’.

While some of your existing marketing tactics will continue to work, the online space you are targeting is bound to some serious change, so it’s up to you to follow these trends.