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The beginning of a new year is the optimal time to put your thinking cap on, gather your team together, and brainstorm and plan for the year ahead. Why plan? To quote the poet and author Antione de Saint-Exupery: “A goal without a plan is just a wish”.

Video-based marketing content’s where it’s at for B2B brands just as much as those operating in the B2C sphere. Of course, where barristers’ chambers and law firms are concerned, both of these sectors apply as your end clients are businesses (B2B) and individuals (B2C) alike.

A robust SEO strategy is about much more than packing your website full of keywords, metadata and links to get to the top of search engine results pages (SERPs). When devising your SEO plan, make sure you…

As we recover from an unprecedented 19 months within our sector, marketing teams and clerks’ rooms are keener than ever to try out something new in the promotion of their businesses.

Now, more than ever before, law firms have to use marketing to compete for work. The rise of alternate business structures, and the growing number of mergers and acquisitions has led to the demise of the old-fashioned wait-until-the-business-comes-to-us approach. That’s because these competitors, with their boardroom-devised strategies and enviable budgets, are adopting an aggressive stance when it comes to all-things marketing. As a result, a well-documented marketing communications plan has become an essential part of a legal practice’s everyday toolkit.