Marketing & PR

A legal rating and review website, set up last autumn by the former chief operating officer of QualitySolicitors, is to launch a crowdfunding bid next month targeting law firms. ReviewSolicitors wants to raise at least £150,000 from 50 law firms.

Crystal Legal Services, a claims management company (CMC), has seen off a challenge from Lloyds Banking Group to one of its PPI adverts after three other CMCs had fallen foul of complaints by the bank.

There is a big gap in the way partners and fee-earners at medium-sized law firms view where they work, including “an exaggerated sense of progressiveness among decision-makers”, a new report has found. Partners were far more confident than fee-earners that their firm had a “clear strategy for the future”.

The chief executive of a Devon private client firm is bringing a leading Canadian lawyer referral service to the UK this spring. The UK version of LawyerLocate will operate on “exactly the same model” as the Canadian – which became Google’s first Canadian legal industry partner last year.

Law firms need to become “cuter” in their marketing as the ever increasing competition for work – particularly online – means that even recently established ways of operating are delivering diminishing returns, it has been claimed.

Law firms should be braver in asking potential clients for work and making sure they follow up leads, the new chair of LawNet has said. Kim Carr, managing partner of FBC Manby Bowdler, said lawyers “didn’t like selling things”.

The top 100 law firms have increased their output of content posted online by 77% over the past year as they step up efforts to build their presence and demonstrate their expertise on social media, according to new research. Irwin Mitchell was ranked as the best for showcasing its expertise online.

The Advertising Standards Authority (ASA) has upheld a complaint over a law firm’s claim that its ‘no win, no fee’ clients would receive all of their damages. However, it emerged after the ASA made its finding that the firm, London practice Lorrells, had closed down.

A claims management company set up as a joint venture between a law firm and two non-lawyer investors is looking to start competition in the personal injury market by offering clients success fees of 15%. Quittance promises to absorb other costs.

ReviewSolicitors, the legal review website launched last month, has recruited 300 law firms as premium subscribers through a deal with a leading case management provider. It means clients would automatically be offered the chance to post reviews while ReviewSolicitors would know they were genuine clients.