Marketing & PR
“People die of food poisoning” – misleading holiday claims advert pulled after watchdog ruling
A claims management company has withdrawn a YouTube advert designed to generate holiday sickness claims after the Advertising Standards Authority ruled that it was misleading. It is the latest front in the battle against sickness claims being waged by ABTA, which lodged the complaint.
Boost for legal bloggers after High Court throws out libel claim against barrister
The growing ranks of legal bloggers commenting on often sensitive court rulings have been given comfort after a libel claim brought against a barrister who wrote about one on his personal website was struck out. Ben Amunwa warned that “lawyers on social media are more exposed to claims like this than ever before” but said the decision strengthened their position.
Exclusive: Conveyancing chatbot aims to engage potential clients looking for a quote
Leading conveyancing firm Convey Law has launched what is said to be the first fully automated chatbot that can engage with potential clients, provide instant conveyancing quotes, and then arrange a follow-up conversation with a member of its team.
Bar Council warns barristers against “bending the truth” in online marketing
The Bar Council has warned barristers about “bending the truth” when making claims on a personal or chambers website and said they must be able to support claims that they are one of the best in their field.
PI spam text company owner disqualified as a director
The director of a lead generation company that was fined £200,000 for sending out thousands of spam text messages over personal injury, PPI and other claims, has now been disqualified as a director for six years for showing “disregard for the law”.
Positive client reviews “mean higher fees for lawyers”
Lawyers who attract a sufficient number of positive client reviews are able to charge higher fees, the head of an online lawyer-matching service has claimed. He also said that having a single “odd-ball review” among a dozen good reviews could increase a lawyer’s standing.
Law firm rejects “idiot” tag for identifying unmarked police cars
A criminal law firm has hit back at a Sunday tabloid newspaper story that quoted a senior policewoman who condemned as “idiotic” its Facebook posts identifying unmarked police cars. The firm told readers that while other firms “will promise you the earth… we’re more practical”.
Clerksroom to pioneer pay-as-you-go video conferences with barristers
National direct access chambers Clerksroom is to offer clients pay-as-you-go video conferences with barristers by the end of this year, it has emerged. Clerksroom has also won a place in the final of Disruptive Tech TV’s sales pitch competition – recruiting one of the judges as a client in the process.
Will writers strike bum note in bid to encourage uptake
The Society of Will Writers has launched a blunt campaign to encourage people to make a will, entitled ‘No will equals poo’. The visual featuring the poo emoji is accompanied by a short YouTube video that asks: “Do you want to be remembered only for the mess you leave behind?”
ULaw forced to stop calling itself “UK’s leading law school”
The University of Law is to stop claiming that it is the “leading” law school in the UK in the wake of a ruling by the Advertising Standards Authority. The watchdog upheld a complaint about an advert published by ULaw after finding the evidence supplied by the university incompatible with such a claim.