Marketing & PR
Solicitors favour LinkedIn over Facebook and Twitter as social media use slowly grows
Fewer than half of solicitors in Scotland use the three main social media platforms for professional purposes, according to new research. The most popular social network tool was LinkedIn, with 24% of the solicitors polled using it on a daily or weekly basis.
New solicitor marketing network to spend £3m as Thompsons eyes trade union partnerships
A new national marketing network of solicitors specialising in personal injury claims will be launched in the New Year with funding to spend more than £3m a year on advertising as firms come to terms with the upcoming ban on referral fees. Meanwhile new ABS Thompsons hinted at possible alliances with trade unions.
In brief: latest ABS, Co-op wins contract, top firms “don’t want” external cash, SRA race probe
Our regular round-up of important news nuggets includes the newest SRA-licensed ABS, an advice contract for the Co-op, a survey of top firms on how they are changing, a probe of SRA files to identify any racial discrimination, heavy fine for spam texters and much more.
QS defends "premature" attack ads and reports mixed results from WH Smith stands
QualitySolicitors (QS) has admitted its campaign of attack ads on ‘faceless’ legal advice may have been premature, but defended it on the grounds that the network’s solicitors wanted the message publicised.
New franchise targets advertising in Costcutter to reach "lower" demographics
A new high street franchise that aims to market member law firms to “lower” demographics in thousands of branches of independent food retailers working under brands like Costcutter, Nisa and Premier Stores went live yesterday.
Law firm franchise reinvents itself as online legal service for businesses
Simplify the Law – a law firm franchise concept which launched last year – has reinvented itself as an online legal service that aims to help commercial lawyers repel new competition in the market, Legal Futures can report.
InjuryLawyers4u confident over referral fee ban as it opens up panel for first time in eight years
InjuryLawyers4u, arguably the UK’s leading solicitors’ marketing consortium, is opening up its panel for the first time in more than eight years. There are currently 43 firms on the panel, collectively spending millions on advertising the service.
Pioneering legal website launches law firm referral panel
The company that says it was the first in the UK to provide free online legal advice for both businesses and consumers is to launch its first law firm panel for referrals – although it will not charge for them.
Repeat clients are main source of solicitors’ work, says major survey
The importance of law firms marketing to their existing client base has come through strongly from major new Law Society research that shows repeat clients are by far solicitors’ biggest source of work.
Online presence is main source of lead generation for commercial firms, says survey
Three-quarters of business law firms say that an online presence has been their single most effective tactic to generate new leads in the past year. The poll of 209 business-to-business law firms around the world found they are increasingly investing in their online activity.
Blog
Five key issues to consider when adopting an AI-based legal tech
As generative AI starts to play a bigger role in our working lives, there are some key issues that your law firm needs to consider when adopting an AI-based legal tech.
Bulk litigation – not always working in consumers interests
For consumers to get the benefit, bulk litigation needs to be done well, and we are increasingly concerned that there are significant problems in some areas of this market.
ABSs, cost and audits – fixing regulation after Axiom Ince
A feature of law firm collapses and frauds has sometimes been the over-concentration of power in outdated and overburdened systems of control.
Reports
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