Marketing & PR


Consumers use “limited criteria” when shopping around for lawyers

22 October 2020

Consumers of legal services apply “relatively limited criteria” when shopping around, research has found – which 46% of those polled did, while 27% went to the first adviser they looked at.


Top PI firms reveal mixed profits as another hits TV to build brand

22 October 2020

Two leading personal injury law firms have recorded contrasting results that take lockdown into account, while Minster Law has launched its first national TV advert to promote its PI work.


PI firms “failing to understand” what clients look for in a lawyer

21 October 2020

Many personal injury law firms fail to understand what potential clients are looking for and are wasting their marketing budgets as a result, according to research published today.


Top firms “failing to communicate” own responses to Covid-19

7 May 2020

The country’s largest law firms are providing clients with plenty of advice on the legal implications of the Covid-19 crisis but doing little to explain their own response, research has found.


Largest law firms closing gap on website performance

6 May 2020

The largest law firms are closing the gap with their smaller rivals on website performance but still falling behind on speed, according to the latest research.


“My friend’s name is Sidley” – Domain hijack bid fails

30 April 2020

A man who claimed to have registered the domain name ‘sidleylawyers.co.uk’ on behalf of a friend called Sidley who was about to qualify has been ordered to hand it over to US giant Sidley Austin.


ASA upholds legal training company’s complaint about competitor

30 April 2020

A company that trains foreign lawyers to qualify as solicitors has successfully complained about a competitor that claimed to be the number one provider.


Barrister blogger says colleagues can be “prats on social media”

9 January 2020

A leading barrister blogger has blasted her own colleagues at the Bar for “being prats on social media” who “trash our reputation”.


New clients put trust factors “way ahead of price”

3 October 2019

Reputation and trust remain more important to winning new business than price, despite the push for greater transparency, according to a massive client satisfaction survey.


PI firms “ignoring” out-of-hours calls and Facebook contacts

25 September 2019

Personal injury law firms are failing to adapt to clients using less traditional methods of contacting them by not responding when clients call them out-of-hours or via Facebook, according to new research.

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Blog


Jeff Zindani

Blinded by the light: Can law firms survive the PE gold rush?

In a legal market where tradition collides with transformation, law firms of every size and stripe are being approached almost daily by private equity houses.


The COFA role: Balancing responsibility, risk and reality

The world of legal compliance is a pressured one, with few positions carrying the weight of personal responsibility quite like that of the COFA.


Why you should be using AI – but for the boring stuff

The legal industry is excited about AI. That’s good. But the direction of that excitement isn’t always useful. It’s the really dull tasks where AI could make a visible difference quickly.


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