Marketing & PR

Clients are significantly more likely to find a solicitor through the internet than by asking friends or family, a major study of over 2,000 people has found.

QualitySolicitors is to launch its ‘QS Price Promise’ in September, combined with a national TV advertising campaign, the network has revealed. It is also changing its approach to firms having to adopt the QS name.

The announcement yesterday that Alastair Cook has become a brand ambassador for Slater & Gordon failed to spark a turnaround in the embattled England cricket captain’s fortunes, as he was out for just five in the first Test against India.

The Law Society is to spend £400,000 on its annual advertising campaign, which will this year be focused mainly on a range of private client services from solicitors, Legal Futures can reveal.

Pinsent Masons is an example to other law firms on how to make the most of a Twitter account, while the ‘private’ setting on Slaughter and May’s account makes it the firm not to emulate, according to a report on the use of social media by large City law firms.

A website which claims to have published 10,000 reviews from clients of independent financial advisers (IFAs) and mortgage brokers is seeking to move on to solicitors.

InjuryLawyers4u, the leading law firm marketing consortium, is paying Google £8m a year, it has emerged. Andrew Twambley, director of InjuryLawyers4U and managing partner of Amelans, said the consortium was spending £3m four years ago.

Two million online searches on legal subjects are made every day in the UK, according to a senior Google executive, who went on to advise lawyers that their future clients would increasingly be reached through video and mobile technology.

Three leading digital pioneers yesterday told law firms to “give clients what they want” rather than what they think clients want, whether that is a daily blog or free legal documents.

There is no evidence to justify the government’s plan to ban personal injury solicitors from offering up-front inducements to potential claimants, the Law Society has argued.