Marketing & PR

Irwin Mitchell has become the latest major consumer law firm to launch a new advertising campaign aimed across a spread of its services, including a personal injury commercial that it said would “distance” the practice from other firms.

Eight of the ten most successful law firms at showcasing their expertise online and distributing it via social media fall outside of the UK’s top 50, even though as a whole there is a lot more that large firms can do to improve their standing on Twitter, new research has found.

The TV advertising battle between legal brands stepped up this week with Slater & Gordon launching a new campaign with the message ‘Your case is our cause’. Meanwhile, the share price of Quindell plc, part of which S&G is in talks to buy, continues to fluctuate.

Over-50s company Saga has launched the first television advertising campaign for its legal services division, satirising the notion of lawyers being long-winded. There adverts envisage what life would be like if everyone spoke like a lawyer

Veyo, the Law Society-backed business that will shortly bring its conveyancing portal to the market, says the high-profile advertising during last week’s Wales v England rugby match did its job in kick-starting its outreach to key players in the home-buying market.

Patient Claims Line, a consumer brand of Fletchers solicitors, has become sponsor of ITV daytime show Judge Rinder, in one of the first deals of its kind.

The debate over national versus local legal brands is set to begin again after Norfolk firm Clapham & Collinge announced it was “reclaiming its independence” by leaving the QualitySolicitors network after four years.

North-west firm Fletchers Solicitors has launched a medical negligence marketing network with three other niche practices in a bid to compete with the biggest players in the market.

A major survey of 4,500 home movers has found that only 13% chose the conveyancer offering the cheapest fee. The survey also found that people were more likely to recommend their estate agent to friends than their conveyancer.

A new website which encourages clients to rate barristers aims to help direct access barristers, and “is not looking to undermine the Bar”, its founder has said.