Marketing & PR

Two of the smaller firms in the UK top 200 law firms are leading the way on website performance, new research has found. Stephensons and Lindsays ousted Pinsent Masons and DLA.

There has been an explosion in thought-leadership marketing among the country’s major law firms, driven in part by insights created to help clients navigate Covid-19, according to new research.

More than eight in every 10 reviews on Trustpilot award law firms five stars, making them increasingly a “hygiene factor” rather than a differentiator, new research has indicated.

The biggest law firms in the top 50 are some of the weakest when it comes to the digital effectiveness of their websites, a report has found.

A lot of law firms are set to suffer a major ranking penalty from Google because of their failure to prepare for an update to the search results algorithm, research has warned.

Embracing online reviews can trigger a positive, service-driven culture change at law firms, the practice director of a leading West Country firm told last week’s Legal Futures webinar.

Twenty law firms and seven comparison and review websites have signed up to a regulator-run pilot that will test how they can best work together to improve the information available to consumers.

The High Court has awarded a law firm damages of £25,000 for a defamatory review on Trustpilot posted by a disgruntled former client who paid £200 for advice.

A Merseyside law firm has been cleared of breaking Advertising Standards Authority rules with a radio advert that highlighted the fear of “a social worker at your door to take your child”.

The Information Commissioner’s Office has fined a marketing company £250,000 for making over 365,000 nuisance calls asking people about accidents and pretending to be from their insurer.