Online video has been a continually growing industry for the last few years, but research has revealed its true value. Statistics from Socialfresh.com say that videos on a website landing page increase conversions by 86%. With two million legal searches on Google every day, making sure your website stands out is hugely important.

Consider content marketing as the conversations you have with a potential client in the run-up to securing their business. Now take this online, where first impressions really matter and being responsive is hugely important. That’s the starting point.

Using mobile for online access has been steadily growing and has featured in a few trend predictions before, but 2015 will truly be the year that you must go mobile to retain and attract customers. For the first time, shopping transactions made by mobile outstripped desktop in 2014’s Black Friday and Cyber Monday activity.

We all know the end of a year is a time to reflect on the year’s triumphs and disasters and, for some, to do some planning for the future. So to assist, here are some of our predictions for the legal sector over the next 20 years – and we’ll buy you all a drink if we’re proved wrong.

Since the Jackson reforms of 2013, after-the-event (ATE) insurance has been suffering from something of an identity crisis. Some law firms question the value of ATE, believing they can in effect ‘self-insure’ the adverse cost risk, whilst customers question the need for ATE when the law firm is happy to run a case on a conditional fee agreement.