The legal sector is experiencing a rapid technological shift, with artificial intelligence transforming not just legal practice but also how firms market their services.

Like most marketers I know, I have a love-hate relationship with social media. Love it when it works, hate it when it doesn’t. And it’s a tough nut to crack.

Projections suggest that by 2026, one in three UK lawyers could work independently as a consultant lawyer. But what does this shift mean for both firms and lawyers?

The extent and speed of AI’s integration depend on technological developments, regulatory frameworks and the willingness of lawyers to embrace AI-driven solutions.

Having previously been perceived as the poor relation to fintech, lawtech in 2025 is enjoying the huge attention it is now attracting, with recent headlines describing this moment as its ‘Golden Age’.