After a slowdown at the end of last year, 2023 continues to see a considerable appetite for M&A amongst law firms, not least Allen & Overy which has announced one of the biggest transatlantic deals ever .

Years ago, law firms took a naive and simplistic view of fertility, offering many of their female employees egg freezing and fertility ‘MOTs’, a monstrous and much-hated phrase.

Sitting down to write this article about how artificial intelligence is changing marketing, I briefly wondered if I could ask ChatGPT to write it for me instead.

Law firms should be exploring options to earn additional income and, with interest rates hitting 4.5% earlier this month, one option is to review the interest rates they are receiving on client funds.

The move towards alternatives to hourly billing is mostly being driven by clients who are now seeking out firms that offer – among other things – results, value for money and no unexpected extras.