By Legal Futures Associate Conscious Solutions
How can your law firm be sure it’s getting the ROI it desires from strategies like Digital PR and search engine optimisation (SEO)? Well, one of the great things about digital marketing over traditional strategies is the ability to measure stat after stat after stat. But what does a successful project look like regarding law firm digital marketing?
At Conscious Solutions, we have been helping law firms become more successful online for over 20 years. In that time, we have worked with all sizes of law firms with different budgets over different time frames, so we understand the results law firms will see from their digital marketing projects.
A recent success story is our work with Hayes Connor. Hayes Connor is a leading data breach law firm that helps secure compensation for victims of data breaches. Today, they are home to one of the country’s largest teams of data breach experts. Hayes Connor has been a client of Conscious since 2019 and has worked on an ongoing digital marketing campaign, including a new website, an SEO project, digital PR campaigns, a social media strategy, and paid advertising.
Here are some specific results we have achieved with Hayes Connor through our ongoing work on their SEO and digital PR.
How does your law firm’s marketing compare?
- Hayes Connor rank has position one ranking for ‘data breach solicitors’, which is one of the highest volume keywords in their niche
- Keywords ranking on page one are increasing, and in October 2023, had increased from 53 to 56 from the previous month
- Hayes Connor has seen news coverage in several publications, including the BBC, Express and Star, Strategic Risk, Staffordshire Live, Local Gov, Daily Mail, Cyber News, London Loves Business and Bristol Post
- When comparing October 2022 to October 2023, organic clicks increased by 327.7% from 3,531 to 15,103 from their digital marketing campaigns
- In October 2023, overall conversions had risen from 662 to 1,161 when compared to October 2022
The team at Hayes Connor had several specific goals from their digital marketing campaigns, including:
- To cement themselves as the market leader as competition in the industry was steadily growing
- To increase the brand awareness of the firm organically using national SEO
- To further increase their brand awareness and help them to be seen as thought leaders in the industry using digital PR
When asked why Hayes Connor decided to use Conscious as their agency, Richard Forrest, Legal Director at Hayes Connor, said:
“We were confident in Conscious’ legal sector knowledge, and we like their collaborative working approach with regular Account Management meetings, catch ups and valuable resources shared with us.
The team at Conscious Solutions are extremely knowledgeable and responsive and have been a huge asset to our digital marketing. We have been very pleased with the ideas they have developed for our SEO and Digital PR strategy and have seen our brand awareness and enquiries increase as a result. We are now considered thought leaders in our industry and are one of the go-to sources for data breach news and advice.”
The benefits of SEO for law firms can’t be ignored. With a bespoke strategy for your law firm budget, service areas and goals, you can generate new enquiries, increase your firm’s awareness and become the go-to source for advice on a specific area.
To get the most out of your law firm’s SEO strategy, we’d recommend:
- Conduct an SEO audit to identify what is working, where content gaps exist, and the following steps to improving your strategy.
- Optimise existing content for SEO with keywords, headings, calls to action and more.
- Create content to address identified content gaps—this could be FAQs, service pages, or blog posts, depending on the content Google and other search engines favour.
- Implement a digital PR and outreach strategy to increase domain authority and solidify your reputation in the industry, further increasing your SEO reach.
If you’d like to see these results from your law firm’s SEO and digital PR, contact the Conscious team at sales@conscious.co.uk or 0117 325 0200.
