Leading outsourced communications provider Moneypenny has launched a new playbook to help legal businesses improve customer retention.
Titled ‘Retaining Customers and How to Unlock Growth,’ the playbook makes a compelling case for businesses to reinvest in client retention strategies and outlines how brilliant customer care is crucial to unlock growth and achieve competitive advantage.
Hannah Stringer, Marketing Director at Moneypenny, said: “Customer retention is critical to business success, and it’s one of the top priorities for business leaders across all sectors.
“On average, 65% of a business’s custom comes from repeat customers – yet all too often, an organisation’s main focus is on winning new work rather than retaining and expanding its existing client base.”
The playbook asks ‘Are your clients happy?’ and encourages businesses to consider whether they’re doing all they can to maximise existing relationships.
It also includes case studies from award-winning estate agent franchise Ewemove and infrastructural giant Enerveo, and a by-lined article from guest services business Portico.
Hannah continued: “As a business focused on helping others improve their customer experience through telephone answering, live chat, and more, we know first-hand that prioritising customer service delivers clear reputational and financial benefits. Organisations with the highest levels of customer satisfaction achieve the strongest growth. Happy clients are more loyal, likely to refer you, and profitable.
“We hope this report will provide a useful roadmap for organisations keen to reinvigorate customer experience, retention and growth.”
To download a copy of ‘Moneypenny’s Retaining Customers and How to Unlock Growth’ playbook, visit https://www.moneypenny.com/uk/resources/blog/free-playbook-helping-businesses-improve-customer-retention/
To learn more about Moneypenny’s legal sector expertise visit: https://www.moneypenny.com/uk/legal-answering-services/
For more information about Moneypenny, visit www.moneypenny.com/uk
