By Legal Futures Associate Clio [1]
Mid-sized law firms face a unique set of challenges as they grow—balancing increased complexity, limited resources, and the need for structured goal-setting across diverse teams. Unlike smaller firms that can rely on informal processes, or larger firms with dedicated strategy teams, mid-sized firms must implement scalable, results-driven frameworks to stay competitive and drive sustainable growth.
This Clio guide introduces Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs) [2]—two proven goal-setting methodologies designed to help law firm leaders establish clear, measurable objectives that inspire teams and align firm-wide efforts.
Why goal setting matters for mid-sized law firms
At this critical stage of growth, law firms must:
- Align teams across departments and locations to work toward shared business goals.
- Optimise limited resources by focusing on high-impact initiatives.
- Drive sustainable growth with structured, measurable objectives.
- Avoid inefficiencies and misalignment, which can lead to wasted effort and stalled progress.
What this guide covers
- The foundations of OKRs and KPIs
- Understanding the differences and how to apply each framework effectively.
- How to set goals that are both ambitious and achievable.
- Actionable strategies for goal setting
- Step-by-step instructions on implementing OKRs and KPIs at your firm.
- How to track progress, measure success, and adjust strategies as needed.
- Common pitfalls to avoid
- Mistakes law firms make when setting goals—and how to prevent them.
- Ensuring firm-wide alignment to prevent wasted time and effort.
The outcome
By mastering OKRs and KPIs, law firm leaders can build a structured framework that:
- Provides clarity—ensuring that every team member understands the firm’s direction.
- Drives alignment—uniting lawyers and support staff toward shared business objectives.
- Delivers real results—helping the firm achieve measurable, sustainable growth.
Whether you’re formalising your firm’s strategy for the first time or refining your existing approach, this guide will equip you with the tools needed to set clear goals, create alignment, and drive lasting success.