By Legal Futures Associate National Claims
Trust has always been a cornerstone for success in legal services, but in today’s digital landscape the way trust is built and maintained can largely be achieved via online reviews, a strong social media presence, a robust digital footprint and successful referral networks. For legal professionals, this poses both a challenge and an opportunity in order to take their business to the next level.
A firm’s digital footprint now serves as the first point of contact for almost every potential claimant. A study from BrightLocal found that up to 98% of consumers read online reviews before engaging with a business, making online reviews on websites such as Trustpilot key drivers for lead generation. With a single review being able to influence client decision making, law firms must actively consider this within their marketing strategy and lead-generation approach.
Building and maintaining trust in a competitive legal landscape requires time, consistency, and resources. And herein lies a great opportunity for law firms; creating strategic partnerships with the right lead generation team can be invaluable. Law firms can align with industry leaders who have already established trust and credibility at scale and who can do a lot of the heavy lifting when it comes to lead-generation.
National Claims understands trust is everything in the world we live in, which is why the team dedicates considerable resources to building an unparalleled reputation within the claims sector. Transparency, efficiency and client satisfaction are at the heart of National Claims’ business model, it should therefore come as no surprise that the team is the highest rated claims management company on Trustpilot, with a 5-star rating from more than 1,600 reviews and ranking first under Accident Insurance Company and second under Lawyer Referral Service
The team’s commitment to excellence hasn’t gone unnoticed and in an industry first, Trustpilot featured National Claims in a case study to highlight its unique business model, unrivalled support and commitment to challenging the status quo. By maintaining the highest levels of client satisfaction in the industry, National Claims is going beyond the traditional realm of a claims management company and creating a new way to manage personal injury claims for both claimants and our legal partners.
For solicitors, working with a trusted claims management company provides a crucial advantage. We don’t just deliver expertly vetted cases, we ensure clients arrive at our legal partners with confidence and clarity. By going the ‘Extra Mile’ to ensure cases are retained and fully prepared before being transferred, we’re improving efficiency throughout the claims process and helping partners enhance their own reputations. This results in stronger client relationships, higher success rates and streamlined workflows.
National Claims maintains a client-first approach, ensuring every claimant receives clear communication, transparent guidance, and the support they need throughout their journey. This level of care not only enhances client satisfaction but also strengthens trust in the entire claims and legal process.
The takeaway is clear: trust is more valuable than ever, but building it from the ground up is time-consuming and resource-intensive. Partnering with National Claims allows law firms to leverage an established reputation, ensuring a steady stream of high-quality, pre-qualified cases while maintaining the credibility and trust clients expect.
As digital platforms continue to shape client decision-making, law firms that embrace strategic partnerships will gain a significant competitive advantage. By aligning with a trusted claims management provider, such as National Claims, solicitors can focus on what they do best while we handle the trust-building, client management, and case preparation that ensure long-term success.
