By Legal Futures Associate ARAG
ARAG has appointed Brynley Case to the new position of Chief Customer Officer, subject to regulatory approval, bridging responsibility for all claims and the law firm acquired by ARAG in the purchase of DAS UK, at the start of this year.
Brynley joined DAS in 2016 and served as the UK group’s General Counsel and Company Secretary until 2021, when he became Director of Legal Services. He now joins ARAG’s Executive Management Committee, reporting directly to CEO, Tony Buss.
Before coming into the legal expenses insurance sector, Brynley managed a team of lawyers and commercial managers as Legal Director for Capita Local Government, Health and Property.
Commenting on the appointment, CEO Tony Buss said:
“Bryn has the depth of understanding and leadership qualities needed to drive our customer experience to even greater heights. ARAG has always worked hard to deliver market-leading service to policyholders and he will extend that ethos across our growing business.
As Chief Customer Officer he will bring greater unity and increased collaboration across our customer-facing teams to develop straightforward and frictionless customer journeys.”
