Innovative law group looks to upset competition with AI pricing


Taylor: Making AI review more accessible

A legal business that separates out regulated and unregulated services has pledged only to charge clients a “small mark-up” on services provided by artificial intelligence (AI) as debate about the impact of AI on billing continues.

360 Law Group has integrated legal AI company Lexical Labs’s contract review system, Tiro AI, into its proprietary LawLink case management system, focusing initially on reviewing non-disclosure agreements, and buy-side and sell-side contracts.

If they have opted in to the system, clients can submit legal matters from the applications they use daily, such as Microsoft Word, Teams, Outlook, Excel, Jira and Salesforce.

Tiro reviews contracts against the client’s customised playbook, along with 360’s ‘watchpoints’, and assesses them using a red-amber-green risk system to highlight if human legal input is needed.

The group’s work allocation system automatically assigns the matter to an appropriate lawyer in the relevant jurisdiction if so.

The virtual group, based on a fee-share model, explicitly offers clients a regulated law firm, an alternative business structure (ABS) called 360 Law Services, to handle reserved legal work, and an unregulated firm, 360 Business Law, for everything else, with professional indemnity insurance premiums one of the reasons for how it operates.

The group has approaching 650 lawyers in more than 100 jurisdictions, with around 90 solicitors working in the Solicitors Regulation Authority-licensed ABS.

The service will initially be launched within 360 Business Law before being expanded to 360 Law Services for leases and corporate work.

AI usage will be charged at cost plus “a small markup”, a model other law firms would “hate”, said chief executive and general counsel Robert Taylor – but it would bring the service to “a much wider audience”.

“Whilst other law firms may use AI to save time, they still charge the high fees as if the work was being carried out by a human lawyer. We want the AI to really benefit our clients as well as our lawyers.

“The AI will make our legal services even more accessible and affordable. It will be especially beneficial for our clients with a high volume of contracts to review.

“This innovative service will set us apart in the market and provide a significant competitive edge for our lawyers. Rather than reduce their workload, it will open doors to new opportunities with larger, more complex clients.”

As one example, clients will be charged around £75 for reviewing a substantial master services agreement and only have to pay for lawyer involvement when complex or medium/high-risk areas are identified. AI pricing will be discounted proportionally with increased usage volumes.

Mr Taylor explained that they chose to work with Lexical Labs because it was co-founded by a lawyer – Liam Gilchrist – “and works the way a lawyer works”.

He added that he was in talks about insuring the AI’s output. As it examined contracts against the playbook and watchpoints, “it’s accurate”, he explained.




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